How can digitalization drive sustainable and competitive mobility by 2035? On Day 1 of Drive Forward 2025, we explore AI, industrial policy, and regulations shaping the future. Industry leaders and policymakers will discuss the challenges and opportunities of digitalization—both in production and on the road—while identifying the actions needed now to accelerate progress.


Do you want to know more about Wednesday's program around Decarbonization?Click here.

Program: Tuesday April 8, 2025 - Digitalization

For details of the different program points please scroll down.

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Opening and setting the scene

10:00

Welcome and Introduction

Fries Heinis (RAI Vereniging), Naomie Verstraeten (Brainport Development), and Sascha Bloemhoff (Automotive Campus) kick off the day by exploring why digitalization matters for mobility, industry, and the Dutch economy. They will discuss the role of regions in this transformation and share their vision for the future. Together, they set the tone for a day of insights and action.

Presentation The ideal future

Casper Veenman from Roland Berger will present a forward-looking vision of the digital mobility sector in 2035. As a global leader in strategy consulting with a strong focus on transformation and sustainability, Roland Berger brings deep expertise in shaping the future of industries. Casper will explore what the car industry in Europe could look like in 10 years, and outline the key actions required to ensure the sector remains competitive and thrives in the evolving landscape.

 

 

Panel discussion

10:25

Digitizing the automotive industry

●    Maurice Geraets, NXP
●    Anna Larsson, Ri.se (RISE Research Institutes of Sweden) 
●    Joost Vantomme, ERTICO ITS Europe
●    Kristóf Almásy, DG Mobility

How does the EU automotive industry compare to China and the US? Can we close the gap? In this panel, industry leaders and policymakers explore what Europe must do to stay competitive. From industrial policy to geopolitical challenges like the US ban on Chinese software, speakers will discuss the opportunities and risks shaping the future of European mobility.

Pitches

10:45

From strategy to action

Pitches from 

●    V-Tron: Wim Vossebelt
●    VDL: Glenn Haverkort
●    Einride: Zeljko Jeftic

Engage in a thought-provoking discussion on the role of AI and digitalization in revolutionizing the automotive industry. Is AI a boon or a bane for our industry partners? How can digitalization be leveraged to maintain Europe's competitive edge? What industrial policies are essential to future-proof our industry, and how does the proposed US ban on Chinese software impact us?

 

Panel Discussion

11:05

Digital on the road

  • RDW: Maarten Balk (policy)
  • Einride: Zeljko Jeftic (autonomous trucks)
  • TomTom: Remco Pasman
  • Ansys: Gilles Gallee (simulation)

Innovations are promising, but how do we get them on the road? Once a leader in mobility, is the Netherlands losing its edge? This panel brings together industry experts and regulators to discuss the challenges of deploying new technologies. From regulatory hurdles to fragmented traffic rules across Europe, speakers will explore what’s needed to accelerate autonomous driving and digital mobility. Are we experimenting enough, and how can regulations support rather than slow down progress?

 

Intermezzo

11:30

Digitalization and our economy

●    Peter Stolk, Chairman, Holland High Tech (Top sector High Tech Systems and Materials)
●    Günther Gülker, Chief Executive Officer at German-Dutch Chamber of Commerce (DNHK) 
●    Margriet van Schijndel, Program director responsible mobility at TU Eindhoven (research)

What does the EU automotive industry need to stay competitive against China and the US? In this session, experts from high-tech, research, and industry share their perspectives on key priorities, opportunities, and challenges. From the role of the Dutch high-tech sector to shifts in Germany’s approach, they will outline three pressing actions needed to strengthen Europe’s position in digital mobility.

 

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Opening of MARQ

11:45

A New Hub for Smart Mobility

On April 8, 2025, Drive Forward will mark the official opening of MARQ, TNO’s state-of-the-art research center for smart mobility at the Automotive Campus in Helmond. A collaboration with the Province of North Brabant and the Municipality of Helmond, MARQ will drive innovation through cutting-edge simulations, real-world testing, and industry partnerships. During the conference, it will serve as a key venue for keynotes, demos, and discussions, shaping the future of mobility in Europe.

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Lunch & Networking

12:00 – 13:30

Take a break from the sessions and mingle with your peers.

Deep Dives Session 1

13:30 – 14:25

First session of 3 Deep Dive Presentations

A Deep Dive is a presentation by an expert on the topic with a Q&A session with the audience. These sessions are 3 presentations in parallel, delegates have to pick one.

Software defined vehicles

The New Standard in the Automotive Industry

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Safety of autonomous agents

Harmony in Motion: Navigating Safe Coexistence Between Humans & Autonomous Agents

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Simulation Environments

Accelerating Secure Autonomous Vehicles: Bridging Simulation and Real-World Testing for Safe and Scalable Development

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Deep Dives Session 2

14:30 – 15:25

Second session of 3 Deep Dive Presentations

A Deep Dive is a presentation by an expert on the topic with a Q&A session with the audience. These sessions are 3 presentations in parallel, delegates have to pick one.

Automation in Public Transport

The Future of Public Transport: Embracing Automation

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AI in the Automotive Sector

Lessons learned from innovative industries

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Automation in Logistics

Yard automation, tele-operation and super-eco-combi: what will be the next steps?

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Live Demonstrations and Company tours

15:15 – 17:00

At Drive Forward, innovation comes to life with live demonstrations showcasing the latest advancements in smart mobility, autonomous driving, and vehicle technology. From cutting-edge software-defined vehicles to real-world automated driving solutions, attendees will witness groundbreaking research and industry applications in action. Hosted at the Automotive Campus in Helmond, these demos offer a hands-on look at how digitalization, AI, and automation are shaping the future of transportation.

See the full list of live demonstrations

Drinks & Networking Reception

17:00 – 18:00

The reception at the end of the day is where ideas turn into opportunities. Bringing together industry leaders, policymakers, researchers, and innovators, this session offers the perfect setting to connect, exchange insights, and explore new collaborations in smart mobility and digital automotive innovation. Whether you're looking to forge partnerships, discuss the day's key takeaways, or simply expand your network, this is the moment to engage with the people shaping the future of mobility in Europe.

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Networking BBQ

18:00 - 19:30

Join us for our Networking BBQ and enjoy a good meal and rich conversations.

Interested? Stay tuned!